Diageo %100 kağıt bazlı dönüştürülebilir bir Johnnie Walker’ın duyurusunu yaptı.

%100 geri dönüştürülebilir paketleme teknolojileri konusunda öncü firmalardan Pilot Lite ile yapılan iş birliği kapsamında, Diageo içerisinde cam ve plastik içermeyen %100 kağıt bazlı bir Johnnie Walker şişelemesi çıkarmaya hazırlanıyor.

With this move, which will be the first in the sector, Diageo has made a good move on environmental pollution, which has become an increasingly critical problem. It is not yet clear how many of the bottle, which is expected to be released in early 2021, will be produced and where it will be sold. We look forward to the details…

Even though I got negative comments from whiskey lovers about the paper-based bottle after I shared this news on social media, I find this move of Diageo successful to raise awareness. It is important for big brands to be pioneers in such matters.

Although I am a person who attaches great importance to bottle and label designs, I think that the focus of this article should be on the positive impact on the environment, not the image of the bottle.

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