Johnnie WalkerThe walking man logo is one of the most iconic symbols of the whiskey world.

It would not be wrong to say that this logo, which has a history of more than 100 years, has at least as much recognition as the logos of brands such as Nike, Adidas, Apple or McDonald's. So much so that not only whiskey enthusiasts, but even those who are not related to whiskey are likely to recognize this logo immediately when they see it.

George Paterson and Alexander Walker, who managed the Johnnie Walker brand in the early 1900s, Special Old Highland Whiskey and Extra Special Old Highland Whiskey their whiskey Red Label and Black Label are re-launched. In addition to the name change, Paterson and Walker want their whiskey to be more visually striking.

After a long search for a logo, the duo finally met the right person. Tom Browne… 

Tom Browne, a young cartoonist, starts scribbling on the back of the menu during a lunch break. These scribbles of Tom are the first drawings of the iconic walking man logo that has survived to this day.

You can browse through the gallery to see some of Johnnie Walker's memorable advertisements and his logo that changed over time.


Photo Credit: vinepair.com, willowtreevintage.com.au

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