Is a Johnnie Walker coming for women?
There has been a lot of news lately that Johnnie Walker will release a special expression for women.
The reason for these news is that it contains the Johnnie Walker brand. diageo company's application for an interesting label for a new expression to the Alcohol and Tobacco Tax and Trade Bureau (TTB), which controls the alcohol trade and regulations in the United States.
The remarkable detail in the application is Johnnie Walker's memorable logo on the label. “The Walking Man” (Striding Man) being a woman walking instead of…
From the label, Johnnie Walker plans to release a special Black Label expression for women:
Johnnie Walker Black Label The Jane Walker Edition
Although it is not yet clear when the expression will be released, for which markets it will be produced or whether it will be in limited numbers, the design itself was enough to excite many whiskey lovers.
Looking at the timing, there are many who comment that the expression is a special bottle for March 8 Women's Day, but Diageo does not have an official statement on this subject.
Having Johnnie Walker, one of the best-selling whiskey brands not only in the world but also in our country, in its portfolio. diageois also known for the importance it attaches to gender equality and the projects it takes part in.
It seems that Diageo intends to draw attention to gender equality once again with this expression.